Tag: consent

legitimate interests and consent

GDPR. Legitimate Interests and Consent.

In this blog, we’ll discuss the pros and cons of legitimate interests and consent. It can be tricky working out the lawful basis (or bases) with which the data processing activities of your organisation are best defined and justified. They will vary across different business areas and between – and even within – industries.  Legitimate…
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The GDPR and Profiling

Profiling is a very useful tool which marketers have been using for decades to understand their customers better and to target them appropriately.  However, the GDPR does make some changes to how profiling is considered which should be considered carefully before profiling is undertaken.  For the first time, profiling has been included with automated processing…
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