Tag: profiling

Facebook’s cryptocurrency Libra under scrutiny amid concerns of ‘data handling practices’

It would be giving the burgeoning cryptocurrency Libra short shrift to call it ambitious. Its aims as stated in the Libra Association’s white paper are lofty even by the rhetorical standards of Silicon Valley. If defining Libra as ‘the internet of money’ isn’t enough to convince you of the level of its aspiration, the paper…
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The GDPR and Profiling

Profiling is a very useful tool which marketers have been using for decades to understand their customers better and to target them appropriately.  However, the GDPR does make some changes to how profiling is considered which should be considered carefully before profiling is undertaken.  For the first time, profiling has been included with automated processing…
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