In a statement released on 3rd May, the Information Commissioner’s Office reiterated their decision to issue HMRC a preliminary enforcement notice in early April. This initial notice was based on an investigation conducted by the ICO after a complaint from Big Brother Watch concerning HMRC’s Voice ID service on a number of the department’s helplines since January 2017. HMRC did not…
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As the Information Commissioners Office’s ongoing investigation into the political weaponisation of data analytics and harvesting sheds more and more light on the reckless use of ‘algorithms, analysis, data matching and profiling’ involving personal information, consumers are becoming more data conscious. The ICO, as of 8th May, has launched an awareness campaign, featuring a video, legal factsheets reminding…
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Profiling is a very useful tool which marketers have been using for decades to understand their customers better and to target them appropriately. However, the GDPR does make some changes to how profiling is considered which should be considered carefully before profiling is undertaken. For the first time, profiling has been included with automated processing…
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