The GDPR and Profiling

Profiling is a very useful tool which marketers have been using for decades to understand their customers better and to target them appropriately.  However, the GDPR does make some changes to how profiling is considered which should be considered carefully before profiling is undertaken.  For the first time, profiling has been included with automated processing…
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New US Privacy Bill on the Way

Core US Privacy Principles  On 18th November Democratic Senators issued a set of core principles that should underpin any proposed Federal Privacy legislation. The principles cover several issues across four categories to protect consumer privacy: (1) establish data safeguards, (2) invigorate competition, (3) strengthen consumer and civil rights, and (4) impose real accountability. New US…
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